Online media buying has become an essential marketing service.  Each year, more and more companies have been allocating more money in their advertising budget to the Internet as they seek better ways to target consumers and achieve a measurable return on investment (ROI). 

Internet media buying has become an essential marketing service alongside television and radio media buying. Every year, more and more advertising budget is shifted to the Internet as companies seek better ways to target consumers and achieve a measurable return on investment (ROI).